4 Facts You May Not Know about Yiwu Toys Market

Wave Tang
@Wave Tang

1. Only 20% Shops Can Be Called Manufacturers
Most visitors will have one question after looking around this market: are they all factories or all wholesalers/traders?
The answer is: 80% are wholesalers/distributors, and the rest are factories/manufacturers.
The easiest way to check is to see their samples in their booth. A real factory usually focuses on 1-2 materials/series of products. You can also check if they react quickly to make a sample or change a product for you.
A showroom specialized in glow toys in Yiwu Market.
2. Wholesalers & Factories Can All Help
If you plan to start or just start a toy business, wanting to find some new products in this market and test them for sale, then you need a wholesaler.
- No high MOQ to worry about; you can just order 1-2 CTN of each item to test the sale.
- Wholesalers provide a big variety of designs and molds, allowing you to easily order together from one shop.
- Better after-sales service. Wholesalers always keep good relationships with factories, especially when they are established. Their work brings significant orders to factories, which gives them more leverage than a first-time small buyer. They can usually get better reactions from factories once you complain.
- Good price. 1-2 CTN orders are almost the same as 100 CTN orders; it's just around a 1-2% difference.
A party items wholesaler in Yiwu Market.
If you run your toy business for quite a long time and have kept a stable volume, then you need a factory/manufacturer because you both know the product very well. In this case:
- You can control goods quality after checking their factory.
- You get a better price because you directly buy from the factory.
- You can easily brand your product, e.g., change the package, add a logo, or customize the design.
A mask supplier inside Yiwu Market.
3. Not All Suppliers Have Proper Certificates
To import from China to your country, it's better to do some homework first regarding the toy certifications your customs require.
Not all the suppliers here can provide certification for their products. In fact, over half of them cannot provide any certificates for their products.
Some suppliers have certificates, but only for a certain item (specific size or specific mold No.), not for all. If your country's policy is quite strict, please be sure about this before placing orders.
You can ask a supplier to give you a copy of the certification to check first once you enter their booth.
Once they tell you they have one, normally they usually have CE and EN71 test reports. Fewer suppliers have ASTM test reports.
An EN71 test report draft I recently did for my European customer.
4. This Market Helps You Make Up Your Own Toy
A really well-designed toy can bring huge profit. This huge market can help with this.
- You need to find the right supplier whose product lines are similar to your toy.
- Check available existing designs and ask your questions.
- Give your approximate purchase quantity so they can provide approximate quotes. (Of course, your quantity needs to reach the MOQ).
Yiwu Market offers a very good place for you to study the feasibility of your own toys. You can also easily revise based on some existing designs to make them your own toys.
My European customer wanted to make several dinosaurs with crayons. The final dinosaur-with-crayons we made, with the help of this market.